The global pandemic is keeping consumers at home and shifting their retail spending online, creating an extraordinary growth opportunity for e-commerce businesses. How should retailers respond? What are the new rules for e-commerce in a world turned upside down?
In his session, marketing expert Nick Worth will explore the new (and some of the old) challenges facing e-commerce players. Nick will look at consumer attitudes, lay out his strategy tips for growth in these uncertain times and take a look at building long-term consumer engagement in the midst of a pandemic.