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Session details

During crisis, the consumption reduces, but it doesn't stop. This panel will give you more insights on how your consumers changed their buying behavior during isolation.
How do you change your digital and business campaigns based on the new market needs? How did you adjust your strategies and what technologies can help you get the most out of it?

We will have an evidence-based talk about successful campaigns for e-commerce vendors during the global crisis.

Speakers
Adrian Enache
General Manager
OmniPERFORM
Ioan Șandru
Digital & IT Director
E.ON Romania
Laura Nica
Head of Digital Marketing & Sales
E.ON Romania
Miruna Mitu
Online Marketing & Communication Manager
Mobexpert
Robert Berza
General Manager
Fashion Days
About speaker:

Adrian Enache

General Manager
OmniPERFORM

Voted CEO of the Year in 2018 in the UK and top 100 Young Managers by Business Magazine, Adrian enjoys building teams and businesses that accelerate their results by creating their omnichannel ecosystems and promoting an accelerated digital transformation. He coached and nurtured people that reached senior management positions in corporations or appeared in Forbes 30 under 30.


By the age of 30, he managed to build 2 successful start-ups (the most recent being Omniperform), that are recognised as some of the most accelerated businesses in the e-commerce & advertising industry.


By having renowned industry leaders attend his presentations and keynote speeches at worldwide conferences, he has proven that leading through education is the best way to properly build a team and prepare for the future.
 

Adrian's sessions:
1
1
Adrian's sessions:
1
1
About speaker:

Ioan Șandru

Digital & IT Director
E.ON Romania

With an experience of 14 years in Utility Sector, coordinating different types of projects and transformation from core utility processes to new digital channel development and implementation of new technologies, Ioan, managing Digital Transformation and IT in E.ON Romania, is contributing to the business transformation of E.ON into modern digital energy supplier of the future.

Ioan's sessions:
Opening Speech
Have a look ahead of what the e-commerce world had to face and how it's going to look like in the near future.
Ioan's sessions:
Opening Speech
Have a look ahead of what the e-commerce world had to face and how it's going to look like in the near future.
About speaker:

Laura Nica

Head of Digital Marketing & Sales
E.ON Romania

Laura contributed to building and running digital and e-commerce presence of several retail, telco, services and FMCG, during the 14 years she’s been involved in digital marketing and sales.

As Head of Digital Marketing and Sales for E.ON Romania, Laura supports E.ON customers with accessing the full array of utilities and solutions and associated post-sales services in the digital environment.

 

Laura's sessions:
Level up your digital campaigns for the new market needs
An evidence-based talk about successful digital campaigns for E-commerce vendors during the global crisis.
Laura's sessions:
Level up your digital campaigns for the new market needs
An evidence-based talk about successful digital campaigns for E-commerce vendors during the global crisis.
About speaker:

Miruna Mitu

Online Marketing & Communication Manager
Mobexpert

With 9 years of experience in digital, social media and e-commerce, Miruna is currently coordinating the Mobexpert Digital Communication and Marketing department. In 2019, Miruna graduated from an Executive MBA program at IEDC Bled School of Management in Slovenia and she has been part of the Mobexpert team for 6 years. Miruna contributed to the company's online communication & marketing strategy development by exploring all digital areas, social media, email marketing, PPC marketing, inbound marketing. She started with WebDigital and MSLGroup The Practice, where she built her knowledge of the digital domain by working for brands such as Samsung, Avon, Fashion Days and Redd's.

Miruna's sessions:
Level up your digital campaigns for the new market needs
An evidence-based talk about successful digital campaigns for E-commerce vendors during the global crisis.
Miruna's sessions:
Level up your digital campaigns for the new market needs
An evidence-based talk about successful digital campaigns for E-commerce vendors during the global crisis.
About speaker:

Robert Berza

General Manager
Fashion Days

With more than 19 years know-how in e-commerce, business development, marketing and media, Rober Berza contributed to developing several brands, both locally and internationaly.

Before heading the Fashion Days operations, Robert lead the Marketing Department of eMAG Romania, where he developed new products for improving the client’s shopping experience.

His previous experience includes positions such as Zoot Country Manager, Head of Internet Division within CME (Central European Media Enterprises) and Internet Manager within ProTv Trust, where his passion for online began.
 

Robert's sessions:
Level up your digital campaigns for the new market needs
An evidence-based talk about successful digital campaigns for E-commerce vendors during the global crisis.
Robert's sessions:
Level up your digital campaigns for the new market needs
An evidence-based talk about successful digital campaigns for E-commerce vendors during the global crisis.
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