There is no doubt that 2020 has suddenly thrown us into a spiral of uncertainty; upending any predictions made at the beginning of the year and forcing the business environment at large to undergo a massive shift in priorities and strategies. Commercial real estate operators need to evolve to Digital Asset Exploitation and deliver on the needs of both: tenants and shoppers, thus growing their retail gravitational pull versus online. The only way to guarantee foot traffic and a seamless digital experience for shoppers is through a data driven approach and by developing an offline/online shopping experience by understanding the shopper insights and needs. Shopping behavioral data collected from the physical commercial real estate tells more about our personality, psychographic and life stage than any other profiling method. Predict & influence what your shoppers want! Footprints is the advanced AI marketing platform for behavioral profiling of physical shoppers, anticipating their next move and improving their customer experience, thus enabling your retail properties to boost their performance and create a unique, recurring revenue stream by monetizing their data assets.