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Predict & influence what your shoppers want

17:20 - 17:50 (GMT+02:00)
09 June 2020
Industry-Focus Session
Add to calendar 06/09/2020 17:20 06/09/2020 17:50 Europe/Bucharest Predict & influence what your shoppers want - Virtualized: Retail and e-Commerce in a new impactful era Commercial real estate operators need to evolve to Digital Asset Exploitation and deliver on the needs of both: tenants and shoppers, thus growing their retail gravitational pull versus online.

Speakers:
Dan Marculescu, Founder & CEO @Footprints for Retail

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There is no doubt that 2020 has suddenly thrown us into a spiral of uncertainty; upending any predictions made at the beginning of the year and forcing the business environment at large to undergo a massive shift in priorities and strategies. Commercial real estate operators need to evolve to Digital Asset Exploitation and deliver on the needs of both: tenants and shoppers, thus growing their retail gravitational pull versus online. The only way to guarantee foot traffic and a seamless digital experience for shoppers is through a data driven approach and by developing an offline/online shopping experience by understanding the shopper insights and needs. Shopping behavioral data collected from the physical commercial real estate tells more about our personality, psychographic and life stage than any other profiling method. Predict & influence what your shoppers want! Footprints is the advanced AI marketing platform for behavioral profiling of physical shoppers, anticipating their next move and improving their customer experience, thus enabling your retail properties to boost their performance and create a unique, recurring revenue stream by monetizing their data assets.

Cristian Cojocaru
Cristian Cojocaru
Management Consultant
HOST


Cristian Cojocaru is an expert in business consulting, with more than 20 years experience in Sales and Management. He successfully built and led teams in companies such as Vodafone, Telekom, LG, Sony Ericsson and Samsung. Currently he is an entrepreneur and he provides management consultancy services and training programs in a broad areas such as Performance Management, Team Management, Strategic Management, Advanced Negotiation Techniques, Sales Skills in B2B/B2C. He is passionate about interactions with people and he enjoys the opportunity to share his experience acquired so far, but also to continue to learn and gain new experiences from people he meets every day. As an entrepreneur he developed and delivered training programs for about 500 people and he provided consultancy services for more than 60 companies. He likes writing, although he does not consider himself a writer. His previous experience in different companies and his passion for writing concluded in “Corporate Paradoxes”, the first book published in Romania about Corporates and people working in Corporate Companies. He enjoys the present although he is equally interested about history and the way it shapes us in the people we are today.



Cristian Cojocaru' sessions:

02:00 - 02:00 (GMT1)
Jan 01, 1970
Panel
Add to calendar 01/01/1970 02:00 01/01/1970 02:00 a 1 - Virtualized: Retail and e-Commerce in a new impactful era 1

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Dan Marculescu
Dan Marculescu
Founder & CEO
Footprints for Retail


Dan is the Founder and CEO of the Footprints for Retail, the advanced AI marketing platform for behavioral profiling of physical shoppers that enable retail properties to boost their performance and create a unique, recurring revenue stream by monetizing their data assets. With a decade of successful experience in the Social Analytics, Experiential and Emerging media, Data Science, and Digital Strategic Developments, Dan took a deeper dive into digital transformation of commercial real estate assets and by now Footprints is entrusted by leading retail property owners like: NEPI Rockcastle, Ceetrus, Sonae Sierra, Carrefour and valuable technology partners: Samsung and Orange. 

Dan was also a Member of Regulatory Affairs Committee (IDMA was founded in 1988 and it represents the Irish Direct Marketing Association), being directly responsible for monitoring Regulatory Developments, ensuring the IDMA is represented on all relevant stakeholder groups pertaining to current legislative reviews. Dan also was in charge of Innovation at Ripple Technologies Ltd (Ripple's SaaS platform provides tailored social plugins to build social engagement across web, mobile & social touchpoints and delivers Actionable Live Intelligence through proprietary insights & social analytics).

A visionary and a strong believer in the power of physical retail data assets, Dan is regularly seeking new ways to use advanced technology to enable commercial real estate to reset its current operations and adapt to this new era.



Dan Marculescu' sessions:

14:00 - 14:10 (GMT)
Jun 09, 2020
Keynote
Add to calendar 06/09/2020 14:00 06/09/2020 14:10 Opening Speech - Virtualized: Retail and e-Commerce in a new impactful era Have a look ahead of what the retail world had to face and how it's going to look like in the near future.

Speakers:
Bogdan Gross, Innovation Consulting Director @Romanian Business Consult
Cristian Cojocaru, Management Consultant @HOST

Click here to view more details about this session.
Virtual hello@myconnector.ro aKyOfPFEVzRHclXpWmTW75232

Opening Speech

Have a look ahead of what the retail world had to face and how it's going to look like in the near future.
14:00 - 14:10 (GMT+02:00)
09 June 2020
Keynote
14:10 - 14:40 (GMT+02:00)
09 June 2020
Keynote
14:40 - 14:55 (GMT+02:00)
09 June 2020
Networking Break
14:55 - 15:35 (GMT+02:00)
09 June 2020
Panel
15:35 - 15:50 (GMT+02:00)
09 June 2020
Networking Break
15:50 - 16:30 (GMT+02:00)
09 June 2020
Panel
16:30 - 16:45 (GMT+02:00)
09 June 2020
Networking Break
16:45 - 17:15 (GMT+02:00)
09 June 2020
Industry-Focus Session
17:15 - 17:20 (GMT+02:00)
09 June 2020
Break
Watching
Predict & influence what your shoppers want
17:20 - 17:50 (GMT+02:00)
09 June 2020
Industry-Focus Session