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Nearly 60% of the world’s population is already Online. The latest trends suggest that more than half of the world’s total population will be using Social Media by the middle of this year. That means 3.8 billion of people are now active on Social Media.
This leads us to a big opportunity:
If Social Media are so diffused why don’t we use them as a vehicle for our communication? During this speech we will understand how to reach the right target, create a feeling of TRUST from distance through a screen and integrate the use of Social Media in our daily practice. We will focus on what pushes people to follow or not your social profile and the secrets to transform followers in real patients.
Remember, everybody smiles in the same language and the power of letting people smile is in our hands, lets empower it.
Dr. Sara Laface graduated with highest marks in Dentistry and Dental Prosthesis at University of Bologna in 2016. She completed the Post-Graduated Master in Restorative and Aesthetic Dentistry of University of Bologna and currently works in her private practice in Bologna. She became a Junior Affiliate Member of Italian Academy of Endodontics (AIE) in 2019. Furthermore she is a member of numerous professional organizations such as the Italian Academy of Restorative Dentistry (AIC) and Italian Society of Periodontology (SIdP). Fascinated by new ways of communication between doctors & patients, she has developed a personal strategy through Social Media and nowadays she is one of the most known Italian influencer in dental field on Instagram. Speaker for Invisalign and other important dental companies, she is a lecturer at many conventions and she speaks about Aesthetic Dentistry and Social Media in her courses in Italy.