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Silvia Dumitrașcu has been part of the ING Bank Romania team since 2014, when she joined as a Senior Digital Marketing Performance & Strategy Expert. In 2017, she occupied the position of Content, Social Media and Website Manager and in 2018 she took on the role of Web Performance Product Lead and Functional Manager as part of ING’s Digital Tribe. Silvia has a background in Finance and Marketing, working in companies such as IBM and one of the local Agile coaching Startups - Mosaic Works, and holds a Bachelor’s degree in Urban studies, as well as a Master’s degree in Physical Planning and the Management of Urban and Rural Settlements from the University of Bucharest.
Tim is an experienced research and insight professional, with a background in social sciences and over 13 years’ experience in communications, data, marketing and technology. A social scientist by training, with an MA in Sociology from Aberdeen University, he has a proven track record of planning, executing and delivering strategic content and insight projects across a range of sectors. A key part of his role at the DMA is developing content and actionable insight for the data-driven marketing industry, which also supports the association’s core belief in putting the customer first and being the driving force of intelligent marketing.
David Cuen has over 20 years of experience in community building strategy, digital and social content, brand marketing and communications. He has worked in top global companies like the BBC where in his last role he oversaw the social media strategy of the BBC World Service in 29 languages. He also spent 5 years at Instagram in London and San Francisco where he was in charge of the team building Community Editorial channels in 6 languages and community activations such as Worldwide Instameet. He also led a team of PR and communication professionals to ensure brand engagement. At the moment, David works as Director of Content Communities for Booking.com overseeing the team in charge of all the external sources of content. There he is building communities of enthusiastic travel ambassadors on Travel Communities. He's also a professor on Social Media Engagement on Domestika, an online learning platform..
Purna Virji is a globally recognized content strategist who has been crowned the Search Personality of the Year by the US Search Awards, was named by Adweek on their Young Influentials List, and was named by PPC Hero as the #1 Most Influential Expert in the world. She is a columnist and top-rated international keynote speaker who regularly speaks at conferences such as AdWeek, DMEXCO, The Next Web Conference and INBOUND. Prior to joining LinkedIn, Purna led global learning and thought leadership programs for Microsoft. An award-winning former journalist, Purna is an avid traveler, aspiring top chef, and enthusiastic tennis player in her spare time.