Omnichannel experience is now a requirement for businesses’ survival. How do you move from a multichannel to an omnichannel strategy? How do you know where to invest and get value? And how does sequencing the “crawl, walk, run” approach helps you choose the right path? Creating and running a loyalty platform MVP paved the way for omnichannel approaches and business value. This presentation will walk you through how constant alignment between business objectives, user needs, and internal capabilities aids you in clarifying your omnichannel perspectives step by step.