Delivering recommendations at scale can be complex and time-consuming. Yet it's inevitable for any e-commerce wishing to grow their market share. Retailers are investing in AI to increase personalization around cross-selling, distributing personalized promotions, customizing landing pages or offering product recommendations. With Google Cloud Recommendations AI, retailers can deliver highly personalized product recommendations at scale and with ease. Based on the cases of Sephora, Ikea and Disney, in Violetta's presentation, you will learn how to understand nuances behind customer behavior, context, and SKUs in order to drive customer engagement in 2022 and beyond.