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Brand vs. Demand: How to Boost ROI via a Full-Funnel Content Strategy

15:30 - 16:00 (GMT+02:00)
10 November 2021
Keynote
Add to calendar 11/10/2021 15:30 11/10/2021 16:00 Europe/Bucharest Brand vs. Demand: How to Boost ROI via a Full-Funnel Content Strategy - GoTech World 2021: Revive. Rise. Accelerate the future Attend this comprehensive session to discover actionable strategies for building an effective full-funnel content strategy.

Speakers:
Purna Virji, Senior Evangelist, Content Solutions @LinkedIn

Click here to view more details about this session.
Virtual hello@myconnector.ro aKyOfPFEVzRHclXpWmTW75232

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Is your content strategy unbalanced? For most marketers, the answer is yes – with content skewing heavily lower funnel. However, by neglecting the upper funnel you could be missing out on revenue. Showing up earlier in the decision journey means marketers can earn buyers’ attention and trust while both are still very much earnable – before buyers move lower in the funnel with a competitor. How can marketers find the right balance between brand gen and lead gen content to boost overall ROI? Attend this comprehensive session to discover actionable strategies for building an effective full-funnel content strategy.

Purna Virji
Purna Virji
Senior Evangelist, Content Solutions
LinkedIn
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Purna Virji is a globally recognized content strategist who has been crowned the Search Personality of the Year by the US Search Awards, was named by Adweek on their Young Influentials List, and was named by PPC Hero as the #1 Most Influential Expert in the world. She is a columnist and top-rated international keynote speaker who regularly speaks at conferences such as AdWeek, DMEXCO, The Next Web Conference and INBOUND. Prior to joining LinkedIn, Purna led global learning and thought leadership programs for Microsoft. An award-winning former journalist, Purna is an avid traveler, aspiring top chef, and enthusiastic tennis player in her spare time.



Purna Virji' sessions:

15:30 - 16:00 (GMT)
Nov 10, 2021
Keynote
Add to calendar 11/10/2021 15:30 11/10/2021 16:00 Brand vs. Demand: How to Boost ROI via a Full-Funnel Content Strategy - GoTech World 2021: Revive. Rise. Accelerate the future Attend this comprehensive session to discover actionable strategies for building an effective full-funnel content strategy.

Speakers:
Purna Virji, Senior Evangelist, Content Solutions @LinkedIn

Click here to view more details about this session.
Virtual hello@myconnector.ro aKyOfPFEVzRHclXpWmTW75232

Brand vs. Demand: How to Boost ROI via a Full-Funnel Content Strategy

Attend this comprehensive session to discover actionable strategies for building an effective full-funnel content strategy.


10:45 - 11:00 (GMT+02:00)
10 November 2021
Keynote
11:30 - 12:00 (GMT+02:00)
10 November 2021
Keynote
12:00 - 12:30 (GMT+02:00)
10 November 2021
Keynote
12:30 - 13:15 (GMT+02:00)
10 November 2021
Keynote
13:15 - 13:45 (GMT+02:00)
10 November 2021
Keynote
13:45 - 14:15 (GMT+02:00)
10 November 2021
Keynote
14:15 - 14:30 (GMT+02:00)
10 November 2021
Networking Break
14:30 - 15:00 (GMT+02:00)
10 November 2021
Keynote
15:00 - 15:30 (GMT+02:00)
10 November 2021
Keynote
Watching
Brand vs. Demand: How to Boost ROI via a Full-Funnel Content Strategy
15:30 - 16:00 (GMT+02:00)
10 November 2021
Keynote