Is your content strategy unbalanced? For most marketers, the answer is yes – with content skewing heavily lower funnel. However, by neglecting the upper funnel you could be missing out on revenue. Showing up earlier in the decision journey means marketers can earn buyers’ attention and trust while both are still very much earnable – before buyers move lower in the funnel with a competitor. How can marketers find the right balance between brand gen and lead gen content to boost overall ROI? Attend this comprehensive session to discover actionable strategies for building an effective full-funnel content strategy.