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Meaningful Marketing Measurement: Understanding True Effectiveness

13:15 - 13:45 (GMT+02:00)
10 November 2021
Keynote
Add to calendar 11/10/2021 13:15 11/10/2021 13:45 Europe/Bucharest Meaningful Marketing Measurement: Understanding True Effectiveness - GoTech World 2021: Revive. Rise. Accelerate the future How can we better understand marketing effectiveness and measure it in a meaningful way?

Speakers:
Tim Bond, Director of Insight @DMA

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How can we better understand marketing effectiveness and measure it in a meaningful way? The DMA will present key insights from the over 850 DMA Awards submissions dating back to 2017, which make us the DMA’s Intelligent Marketing Databank. The session will explore key challenges including the inconsistent views of measuring effectiveness, the pandemic effectiveness boom, and why vanity metrics are skewing the understanding of effectiveness. Key takeaways for attendees will be: • How to better measures effectiveness of marketing • Which measurement metrics really matter • How to show the true value of marketing (through measurement)

Tim  Bond
Tim Bond
Director of Insight
DMA
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Tim is an experienced research and insight professional, with a background in social sciences and over 13 years’ experience in communications, data, marketing and technology. A social scientist by training, with an MA in Sociology from Aberdeen University, he has a proven track record of planning, executing and delivering strategic content and insight projects across a range of sectors. A key part of his role at the DMA is developing content and actionable insight for the data-driven marketing industry, which also supports the association’s core belief in putting the customer first and being the driving force of intelligent marketing.



Tim Bond' sessions:

13:15 - 13:45 (GMT)
Nov 10, 2021
Keynote
Add to calendar 11/10/2021 13:15 11/10/2021 13:45 Meaningful Marketing Measurement: Understanding True Effectiveness - GoTech World 2021: Revive. Rise. Accelerate the future How can we better understand marketing effectiveness and measure it in a meaningful way?

Speakers:
Tim Bond, Director of Insight @DMA

Click here to view more details about this session.
Virtual hello@myconnector.ro aKyOfPFEVzRHclXpWmTW75232

Meaningful Marketing Measurement: Understanding True Effectiveness

How can we better understand marketing effectiveness and measure it in a meaningful way?


10:45 - 11:00 (GMT+02:00)
10 November 2021
Keynote
11:30 - 12:00 (GMT+02:00)
10 November 2021
Keynote
12:00 - 12:30 (GMT+02:00)
10 November 2021
Keynote
12:30 - 13:15 (GMT+02:00)
10 November 2021
Keynote
Watching
Meaningful Marketing Measurement: Understanding True Effectiveness
13:15 - 13:45 (GMT+02:00)
10 November 2021
Keynote
13:45 - 14:15 (GMT+02:00)
10 November 2021
Keynote
14:15 - 14:30 (GMT+02:00)
10 November 2021
Networking Break
14:30 - 15:00 (GMT+02:00)
10 November 2021
Keynote
15:00 - 15:30 (GMT+02:00)
10 November 2021
Keynote
15:30 - 16:00 (GMT+02:00)
10 November 2021
Keynote