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Track: Digital Marketing Stage
Selected Day: 11 Nov 2020
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View all sessions from this track +16 Digital Marketing Stage
10:15 - 10:30 (GMT+03:00)
Nov 11, 2020
Keynote
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TikTok
Welcome to GoTech World
Carmen Barleanu
CX Marketing Consultant
Laura Savu
Global Community Manager
TikTok
10:30 - 11:00 (GMT+03:00)
Nov 11, 2020
Keynote
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TikTok
All you need to know about how to get your brand started on TikTok
Laura Savu
Global Community Manager
TikTok
11:00 - 11:30 (GMT+03:00)
Nov 11, 2020
Keynote
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Mediapost Martech
In this session you’ll find out how to achieve enterprise-level sales & marketing automation with SMB-level budgets
Adrian Alexandrescu
Senior Partner
Mediapost Martech
11:30 - 12:00 (GMT+03:00)
Nov 11, 2020
Keynote
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#gomobile
To be announced
Alina Ghergu
Marketing Manager
certSIGN
Elena Hogas
Marketing Specialist
certSIGN
12:00 - 12:15 (GMT+03:00)
Nov 11, 2020
Networking Break
In the Networking Breaks, you can visit the expo area or chat directly with representatives from our partners.
12:15 - 12:45 (GMT+03:00)
Nov 11, 2020
Keynote
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ING
When it comes to building a successful website, you need to take into consideration that, beyond the “About us” page, it’s not only about the company.
Silvia Dumitrascu
Web Performance Product Lead/Functional Manager - Digital Tribe
ING Bank Romania
12:45 - 13:15 (GMT+03:00)
Nov 11, 2020
Keynote
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Pluria
Andrei Cretu will talk about how to remain competitive and keep up with the trends without having to totally change your company’s strategy.
Andrei Cretu
Co-Founder
Pluria
13:15 - 13:45 (GMT+03:00)
Nov 11, 2020
Keynote
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Woobble
How Woobble can help you create a seamless meaningful ecommerce funnel at every step.
Gabriel Caramis
Founder & CEO
Woobble Digital Agency
13:45 - 14:00 (GMT+03:00)
Nov 11, 2020
Networking Break
In the Networking Breaks, you can visit the expo area or chat directly with representatives from our partners.
14:00 - 14:30 (GMT+03:00)
Nov 11, 2020
Keynote
Powered by:
TikTok
14:30 - 15:00 (GMT+03:00)
Nov 11, 2020
Keynote
How design and technology can merge to create a memorable experience in unprecedented times *This session will be held in Romanian*
Andrei Borțun
CEO
Fundația The Institute
15:00 - 15:15 (GMT+03:00)
Nov 11, 2020
Networking Break
In the Networking Breaks, you can visit the expo area or chat directly with representatives from our partners.
15:15 - 15:45 (GMT+03:00)
Nov 11, 2020
Keynote
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White Image
In email marketing, improving results can be achieved through relevance, and in this presentation you will discover some of the approaches that can count in improving your communication.
Andrei Georgescu
Managing Partner
White Image
15:45 - 16:15 (GMT+03:00)
Nov 11, 2020
Keynote
Meet Omniperform AI: predicting the outcome of communication even before deploying it live.
Adrian Enache
CEO
Omniperform
16:15 - 16:30 (GMT+03:00)
Nov 11, 2020
Networking Break
In the Networking Breaks, you can visit the expo area or chat directly with representatives from our partners.
16:30 - 17:00 (GMT+03:00)
Nov 11, 2020
Keynote
Powered by:
TikTok
Only with PRO Pass
Amy Balliett
Founder and CEO
Killer Visual Strategies
17:00 - 17:30 (GMT+03:00)
Nov 11, 2020
Keynote
Powered by:
TikTok
Only with PRO Pass
Laura Nestler
Global Head of Community
Duolingo
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Event tracks - selected: 1 track
Display future/passed sessions - selected: passed
About speaker:

Carmen Barleanu

CX Marketing Consultant


Meaningfully bridging brands and customers by building authentic relationships that the customers can enjoy seamlessly across channels – this is what Carmen believes to be critical for the long-term success of a company, and it can only be achieved by wisely using the right marketing technology to innovate and create value.

With over 10 years of marketing experience in B2B and B2C markets from various industries, such as banking, energy, customer research, and private healthcare, Carmen Barleanu is passionate about customer experience and digital transformation and the foundation that can make or break them, which is the sync between the marketing and business strategies, objectives and resources.

About speaker:

Laura Savu

Global Community Manager
TikTok


Currently, Global Community Manager at TikTok, overseeing 7 countries from the CEE (The Netherlands, The Czech Republic, Croatia, Hungary, Bulgaria, Slovenia, Slovakia), Laura Savu has an ascending career as social media strategist and communicator, which saw her elaborate and implement projects from different roles across major industry players, on both agency and client sides – Philip Morris International, Coca Cola Company, Lowe&Partners Bucharest. With 9 years behind, handling social media planning and strategy and influencer marketing, Laura is currently based in Berlin

Laura's sessions:
TikTok Partnerships
All you need to know about how to get your brand started on TikTok
Opening Speech
Welcome to GoTech World
Laura's sessions:
TikTok Partnerships
All you need to know about how to get your brand started on TikTok
Opening Speech
Welcome to GoTech World
About speaker:

Adrian Alexandrescu

Senior Partner
Mediapost Martech


Data-driven marketer and Digital Transformation Expert with 18yrs+ experience in CRM & digital marketing. Salesforce Certified Consultant & HubSpot Certified Professional.Co-founder/ manager of 4 successful companies. Proud father of Amalia. Big fan of F1. Bigger fan of fishing. Gourmet chef.

Adrian's sessions:
How to get 5 Quick Wins in just 3 weeks with HubSpot
In this session you’ll find out how to achieve enterprise-level sales & marketing automation with SMB-level budgets
Adrian's sessions:
How to get 5 Quick Wins in just 3 weeks with HubSpot
In this session you’ll find out how to achieve enterprise-level sales & marketing automation with SMB-level budgets
About speaker:

Alina Ghergu

Marketing Manager
certSIGN


Alina has over 15 years of experience in Marketing & Advertising field, and 12 as a Marketing Manager.


Her dynamic personality, creative mind and enterprising spirit, determined her to specialize in Brand Management, Marcom Strategy and PR, having a proven success in managing the portfolios of top brands. Over the years, she became passionate about the emotional connection between the consumer and the brand, so that it may generate customer loyalty and influence purchase decision. Developing exeperiential marketing strategies to communicate on a much more personal level and to generate a deeper level of emotional engagment, is her goal.


As Marketing Manager, at certSIGN she is responsible for marketing strategy development, positioning, product & marketing mix and brand performance.
 

Alina's sessions:
Alina's sessions:
About speaker:

Elena Hogas

Marketing Specialist
certSIGN


With over 9 years of experience in content management, digital and social media marketing, copywriting and public relations in diverse business areas (private & NGOs), Elena Hogaş is especially passionate about the impact that the visual and text mediums of communication can have over different audiences and the relationship between brands and customers build on them, in the digital era.


As a Marketing Specialist for certSIGN – Romania’s top Qualified Trust Service Provider specialized in innovative software for information security and information systems protection – for the past 2 years she was involved in the development and implementation of various B2B and B2C marketing campaigns.
 

Elena's sessions:
Elena's sessions:
About speaker:

Silvia Dumitrascu

Web Performance Product Lead/Functional Manager - Digital Tribe
ING Bank Romania


Silvia Dumitrașcu has been part of the ING Bank Romania team since 2014, when she joined as a Senior Digital Marketing Performance & Strategy Expert. In 2017, she occupied the position of Content, Social Media and Website Manager and in 2018 she took on the role of Web Performance Product Lead and Functional Manager as part of ING’s Digital Tribe.

Silvia has a background in Finance and Marketing, working in companies such as IBM and one of the local Agile coaching Startups - Mosaic Works, and holds a Bachelor’s degree in Urban studies, as well as a Master’s degree in Physical Planning and the Management of Urban and Rural Settlements from the University of Bucharest.

Silvia's sessions:
Beyond customer centric: what makes a website relevant?
When it comes to building a successful website, you need to take into consideration that, beyond the “About us” page, it’s not only about the company.
Silvia's sessions:
Beyond customer centric: what makes a website relevant?
When it comes to building a successful website, you need to take into consideration that, beyond the “About us” page, it’s not only about the company.
About speaker:

Andrei Cretu

Co-Founder
Pluria


Andrei is the co-founder of Pluria, on office-as-a-service start-up that offers workspaces access for employees, and 7card, the market leader in corporate sports benefits. Andrei has a background in management consulting and venture capital investment.

Andrei's sessions:
Productive freedom is here to stay. Remote work is becoming a reality and the infrastructure to support distributed teams is well needed.
Andrei Cretu will talk about how to remain competitive and keep up with the trends without having to totally change your company’s strategy.
Andrei's sessions:
Productive freedom is here to stay. Remote work is becoming a reality and the infrastructure to support distributed teams is well needed.
Andrei Cretu will talk about how to remain competitive and keep up with the trends without having to totally change your company’s strategy.
About speaker:

Gabriel Caramis

Founder & CEO
Woobble Digital Agency



Gabriel Caramis is the Founder & CEO of Woobble with an experience of over 10 years in Online Marketing. He launched Woobble in 2017 with the focus to make digital matter to customer problems with specific to all the web, mobile and marketing solutions.
Gabriel always makes sure, the solutions are 100% unique and meet the client’s requirements. He is self-determined and urges to provide the best solution to suit your business nature and goal.
His team of professionals will closely work with you and spot the right window for your business to attract customers. They have a wide area of knowledge in providing vital solutions and services in the areas of information technology, consulting and outsourcing in various segments of industry like advertising, education, finance, healthcare, life sciences, hotel/hospitality, media and entertainment, mobile and wireless, retail, real estate, sports and fitness, technology, non-profit and more.
We Make Digital Matter to You!
 

Gabriel's sessions:
How To Plan and Create A Seamless Meaningful Digital Funnel That Converts
How Woobble can help you create a seamless meaningful ecommerce funnel at every step.
Gabriel's sessions:
How To Plan and Create A Seamless Meaningful Digital Funnel That Converts
How Woobble can help you create a seamless meaningful ecommerce funnel at every step.
About speaker:

Tara Hunt

CEO & Co-Founder
Phlywheel


Tara Hunt, CEO of Truly Inc. and co-founder of Phlywheel, has over 20 years of experience in market research and strategy on both client and agency-side. She wrote one of the first books on how the social web is changing business, was named one of 2013's Entrepreneurial Women to Watch by Entrepreneur Magazine, and one of the Most Influential Women in Technology in Fast Company.

She has built an engaged and enthusiastic business audience online of over 350,000 followers, including a significant number of thought leaders. She is a LinkedIn Influencer, followed by over 220,000 people. Her Slideshare presentations have been viewed over 2 million times. She is in the top 5% of Twitter users worldwide with over 50,000 followers, and she produces a regular web series on YouTube called The Phlywheel Factor which has over 10,000 subscribers.

Tara's sessions:
Tara's sessions:
About speaker:

Andrei Borțun

CEO
Fundația The Institute


Andrei Borțun is The Institute Foundation's CEO and has been a promoter and supporter of creative industries in Romania for the past 20 years. Among the most important projects initiated and organized by Andrei Borțun together with The Institute team are: Internetics Digital Festival, Civil Society Gala, Art Directors Club Romania, the editorial project INSTITUTE, The Magazine and www.institute.ro, Romanian Design Week, DIPLOMA - Vocational and Creative Faculties Festival, Creative Quarter of Bucharest, and ASAP Romania, a project that promotes a responsible behavior towards plastic use and pollution.


Andrei is also partner in Dăescu Borțun Olteanu PR agency and Rusu + Borțun Brand Growers advertising agency, both located in Bucharest.
 

Andrei's sessions:
Designing the Future. A new perspective on brand experiences.
How design and technology can merge to create a memorable experience in unprecedented times *This session will be held in Romanian*
Andrei's sessions:
Designing the Future. A new perspective on brand experiences.
How design and technology can merge to create a memorable experience in unprecedented times *This session will be held in Romanian*
About speaker:

Andrei Georgescu

Managing Partner
White Image


Andrei Georgescu is co-founder and Managing Director of White Image for more than 15 years. He is passionate about data and solutions that generate results. Currently, White Image delivers Data Management and E-Mail Marketing solutions for customers from e-commerce, banking, auto, HR, and many other fields. You can also find Andrei as a teacher at the IAA School where he teaches E-Mail Marketing, data management & marketing automation.

Andrei's sessions:
Email Marketing Facts & Advice
In email marketing, improving results can be achieved through relevance, and in this presentation you will discover some of the approaches that can count in improving your communication.
Andrei's sessions:
Email Marketing Facts & Advice
In email marketing, improving results can be achieved through relevance, and in this presentation you will discover some of the approaches that can count in improving your communication.
About speaker:

Adrian Enache

CEO
Omniperform


Adrian, together with OmniPERFORM, helps businesses accelerate their results through digitally-driven integrated campaigns and omni-channel setup.


Launching numerous omnichannel or digital B2B & B2C Commerce projects in more than 14 years, he invested and founded OmniPERFORM – an agency using neuromarketing algorithms embedded within proprietary innovative technology and by this way being able to maximise the campaigns’ performances, achieving higher conversion rates and leading to higher revenue and profit.


Adrian, both as speaker and trainer, is known for offering transformational perspectives and processes between Strategy, Creative and Media departments to keep the focus on the brand’s campaigns results and for successful and proven ways to analyse the results of (marketing) campaigns.
 

Adrian's sessions:
A glimpse into the AI’s capabilities and into the future
Meet Omniperform AI: predicting the outcome of communication even before deploying it live.
Adrian's sessions:
A glimpse into the AI’s capabilities and into the future
Meet Omniperform AI: predicting the outcome of communication even before deploying it live.
About speaker:

Amy Balliett

Founder and CEO
Killer Visual Strategies


Amy Balliett is the CEO and founder of the creative content agency, Killer Visual Strategies (formerly Killer Infographics). She owned her first company, a candy store and ice cream parlor, at the age of 17 before heading off for college. She subsequently built a successful career in SEO and marketing, and headed up SEO at several companies before launching Killer in 2010. In the years since, she has grown Killer Visual Strategies to become the industry leader in visual communication, driving visual strategy and creative content campaigns for global brands including Microsoft, Boeing, Adobe, Nikon, Starbucks, the National Endowment for the Arts, the United Nations, and more.

Amy's sessions:
Amy's sessions:
About speaker:

Laura Nestler

Global Head of Community
Duolingo


Laura leads the team that connects Duolingo’s 300M learners and empowers Global Ambassadors, aka Duolingo’s community growth engine responsible for launching 90+ courses, holding 700+ weekly events, and supporting a language learning forum with over 1M+ daily visits.

Before joining Duolingo, Laura spent nine years at Yelp where she helped craft the original community growth playbook before moving abroad to spearhead Yelp's international expansion. All in all, Laura had a hand in launching over 80 communities in 13 countries and loved every scrappy, entrepreneurial minute of it. Laura now lives in Seattle with her husband, three kids, and ever-present wanderlust.

Laura's sessions:
Laura's sessions:
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