In today’s digital-first era, the customer journey has become completely transactional, and any hopes of establishing a connection to the brand is about as likely as befriending a chatbot on the website. While the business world is experiencing this rapid change towards self-service automation, we continue to lose sight of creating emotional connections with customers.
If we still believe that people buy from personalities and businesses they trust, we need to understand how to talk with customers and not at them. Digital employees provide an emotional connection at a limitless scale. Learn how progressive companies are anchoring a digital employee throughout the customer journey to extend lifetime value, improve NPS scores, and clearly differentiate their services.