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In the last few years,” platform” has become a buzzword throughout the digital community and its implementation has drifted towards hybrids of different shapes and sizes.
But what is really a platform? And what are the steps you need to take in order to build or even to become one yourself?
In 1998 Katharina joined ING-DiBa where she enjoyed playing an active role as Head of Marketing in the incredible success story of ING in Germany. In July 2007 she moved to ING-DiBa Austria as CEO/General Manager and transformed this business unit by - among other things - introducing agile and turned Austria into a profitable unit. She returned to ING-DiBa in Frankfurt in January 2011 where she was appointed Head of Retail Germany and was 7 years member of the Management Board of the 3rd biggest Retail bank in Germany. In all these years she fostered innovation and platform thinking.
Since March 2018 she supports ING’s Board in Amsterdam as ‘Head of Platforms and Beyond Banking’ for Retail & SME worldwide. Since then she has introduced a global platform & beyond banking strategy and triggered exciting beyond banking initiatives. Katharina is passionate about “wowing the customer” by providing an excellent service experience and convenient solutions – always embracing new opportunities.