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The economics of automotive e-commerce

14:30 - 15:00 (GMT+03:00)
12 November 2020
Keynote
Add to calendar 11/12/2020 14:30 11/12/2020 15:00 Europe/Bucharest GoTech World 2020 - The New Reality - The economics of automotive e-commerce Tune in to Mihai’s presentation to find out more about the hidden parts of constructing the automotive e-commerce retail experience in Romania.
https://myconnector.ro/virtual/gotech-world-2020--the-new-reality/423
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While E-Commerce has been around for a while, the automotive industry has lagged behind. And there’s more than one reasons why that’s happening, a serious part of it having to do with changing mindsets in and outside the automotive companies. Tune in to Mihai’s presentation to find out more about the hidden parts of constructing the automotive e-commerce retail experience in Romania.

Mihai Tanase
Mihai Tanase
Head of Digital & CRM – Central South Eastern Europe Cluster New Car Sales, Aftersales
Renault
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With over 12 years of experience in digital out of which 7 spent in the automotive industry, Mihai is a true believer in performance driven strategies. With international background in online marketing, digital media buying, CRM as well as offline to online strategies the digital team that he leads in Romania is achieving every day a remarkable feat: selling cars online.



10:00 - 10:15 (GMT)
12 November 2020
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10:15 - 10:30 (GMT)
12 November 2020
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10:30 - 10:45 (GMT)
12 November 2020
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11:15 - 11:45 (GMT)
12 November 2020
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11:45 - 12:00 (GMT)
12 November 2020
Networking Break
12:00 - 12:30 (GMT)
12 November 2020
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12:30 - 13:00 (GMT)
12 November 2020
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13:00 - 13:30 (GMT)
12 November 2020
Keynote
13:30 - 14:00 (GMT)
12 November 2020
Networking Break
14:00 - 14:30 (GMT)
12 November 2020
Keynote
Watching
The economics of automotive e-commerce
14:30 - 15:00 (GMT)
12 November 2020
Keynote
15:00 - 15:15 (GMT)
12 November 2020
Networking Break
15:45 - 16:15 (GMT)
12 November 2020
Keynote
16:15 - 16:30 (GMT)
12 November 2020
Networking Break
16:30 - 17:00 (GMT)
12 November 2020
Keynote