H&M will present how they are working towards becoming an industry leader in Advanced Analytics and AI. Which will give them a competitive advantage through superior customer experience, smart decision making, and efficient processes. They have spent the last few years going from limited and scattered efforts to a centralized department with more than 120 people delivering value on a daily basis with AI. In the talk you will get insights into some of their key learnings and knowledge about how they are working on transforming a company that was founded over 70+ years ago.