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Creating Insights-Driven Strategies (using research and insights to create strategies)

14:00 - 14:30
11 November 2020
add to calendar 11/11/2020 14:00 11/11/2020 14:30 Europe/Bucharest GoTech World 2020 - The New Reality - Creating Insights-Driven Strategies (using research and insights to create strategies) Only with PRO Pass

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Session details

A strategy without insights is just like throwing darts in the dark. In this Masterclass, we’re going to spill the greatest secrets that have turned us into the market research experts that stand before you.

Tara Hunt
Tara Hunt
CEO & Co-Founder

Tara Hunt, CEO of Truly Inc. and co-founder of Phlywheel, has over 20 years of experience in market research and strategy on both client and agency-side. She wrote one of the first books on how the social web is changing business, was named one of 2013's Entrepreneurial Women to Watch by Entrepreneur Magazine, and one of the Most Influential Women in Technology in Fast Company.

She has built an engaged and enthusiastic business audience online of over 350,000 followers, including a significant number of thought leaders. She is a LinkedIn Influencer, followed by over 220,000 people. Her Slideshare presentations have been viewed over 2 million times. She is in the top 5% of Twitter users worldwide with over 50,000 followers, and she produces a regular web series on YouTube called The Phlywheel Factor which has over 10,000 subscribers.