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With over 9 years of experience in content management, digital and social media marketing, copywriting and public relations in diverse business areas (private & NGOs), Elena Hogaş is especially passionate about the impact that the visual and text mediums of communication can have over different audiences and the relationship between brands and customers build on them, in the digital era.
As a Marketing Specialist for certSIGN – Romania’s top Qualified Trust Service Provider specialized in innovative software for information security and information systems protection – for the past 2 years she was involved in the development and implementation of various B2B and B2C marketing campaigns.
Alina has over 15 years of experience in Marketing & Advertising field, and 12 as a Marketing Manager.
Her dynamic personality, creative mind and enterprising spirit, determined her to specialize in Brand Management, Marcom Strategy and PR, having a proven success in managing the portfolios of top brands. Over the years, she became passionate about the emotional connection between the consumer and the brand, so that it may generate customer loyalty and influence purchase decision. Developing exeperiential marketing strategies to communicate on a much more personal level and to generate a deeper level of emotional engagment, is her goal.
As Marketing Manager, at certSIGN she is responsible for marketing strategy development, positioning, product & marketing mix and brand performance.