Alina has over 15 years of experience in Marketing & Advertising field, and 12 as a Marketing Manager.
Her dynamic personality, creative mind and enterprising spirit, determined her to specialize in Brand Management, Marcom Strategy and PR, having a proven success in managing the portfolios of top brands. Over the years, she became passionate about the emotional connection between the consumer and the brand, so that it may generate customer loyalty and influence purchase decision. Developing exeperiential marketing strategies to communicate on a much more personal level and to generate a deeper level of emotional engagment, is her goal.
As Marketing Manager, at certSIGN she is responsible for marketing strategy development, positioning, product & marketing mix and brand performance.