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Session details
Speakers
Carmen Barleanu
CX Marketing Consultant
Laura Savu
Global Community Manager
TikTok
About speaker:

Carmen Barleanu

CX Marketing Consultant


Meaningfully bridging brands and customers by building authentic relationships that the customers can enjoy seamlessly across channels – this is what Carmen believes to be critical for the long-term success of a company, and it can only be achieved by wisely using the right marketing technology to innovate and create value.

With over 10 years of marketing experience in B2B and B2C markets from various industries, such as banking, energy, customer research, and private healthcare, Carmen Barleanu is passionate about customer experience and digital transformation and the foundation that can make or break them, which is the sync between the marketing and business strategies, objectives and resources.

About speaker:

Laura Savu

Global Community Manager
TikTok


Currently, Global Community Manager at TikTok, overseeing 7 countries from the CEE (The Netherlands, The Czech Republic, Croatia, Hungary, Bulgaria, Slovenia, Slovakia), Laura Savu has an ascending career as social media strategist and communicator, which saw her elaborate and implement projects from different roles across major industry players, on both agency and client sides – Philip Morris International, Coca Cola Company, Lowe&Partners Bucharest. With 9 years behind, handling social media planning and strategy and influencer marketing, Laura is currently based in Berlin

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