Digitalization is turning our world upside – face the challenges and take advantages for your business: It’s weird, but in a digital world it becomes more and more important to emotionally reach and inspire customers to turn them into real fans of your company, assuring your successful future. CRM supports you in creating long-term customer relationships which guarantees your company maximum success. Mircea Prelipceanu – Head of International Sales at CAS CRM, a Smart Company of CAS Software AG – will present how a CAS CRM will help you to reduce the complexity of a hectic daily business, overloaded with information by our digitalized world and how this will simplify your digital communication to get customers excited and grow your business in a sustainable and profitable way.