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Personalization at scale powered by Google Cloud Why personalization in Marketing at scale needs to be powered by elastic and scalable platforms
Session details

Marketing personalization has become an immutable part of the marketing strategy for digital natives and for traditional companies. It requires a tremendous amount of data to be computed and analyzed within a very short period of time. This is where it matters to make the right decision to contract with the right vendors who have the ability to scale (up and down quickly) for a maximum value.

Juraj Jurášek
Business Development Manager CEE
Thorsten Koch
Solutions Engineering Manager CEE | Google Cloud EMEA
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