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Ignore or Ignite: what marketers can learn from influencers.
Session details

Joeri van den Bergh will guide you through the 5 ways to ignite influence among the savvy Next Generation. Marketers hoping to capture the attention of the up and coming 'new consumer' must advise, personalise, evangelise, humanise, and fetishise if they are to succeed.

Joeri Van den Bergh
Co-founder, Managing Partner and NextGen expert at InSites Consulting Author of How Cool Brands Stay Hot: Branding to Gen Y & Z Marketing Professor at Vlerick Business School
Insites Consulting
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