Businesses around the world are starting to wake up to the power of customer collaboration. Vincent Boon, Founding Team at giffgaff and CoFounder at Standing on Giants, takes you through the concept of brand-owned communities and the vast opportunities they can open up for a business. He'll take you through the story behind how giffgaff was created and will teach you the fundamental principles he uses to create these amazing communities all over the world for the likes of Telefonica, Airbnb, Fujitsu, and many more.