18 - 19 May, 2021

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About speaker:

Alexandra Stancu

Talent Attraction and Employer Branding Expert @Catalyst.ro

A true Employer Branding enthusiast! Alexandra has more than 10 years of experience in Employer Branding and Recruitment Marketing.

She has worked on more than 60 recruitment marketing campaigns and employer branding projects for clients from different industries: Technology, FMCG, BPO, Banking and Engineering.

Alexandra's sessions:
Most Desired Employer Survey Results.
The moment you have been waiting for! Find out the Most Desired Employers Survey reports and who takes 1st place as the Most Desired Employer of 2021!
Alexandra's sessions:
Most Desired Employer Survey Results.
The moment you have been waiting for! Find out the Most Desired Employers Survey reports and who takes 1st place as the Most Desired Employer of 2021!
About speaker:

Brian Hamilton

Account Director in LinkedIn for Central and Eastern Europe

Brian is the Enterprise Account Director in LinkedIn for Central and Eastern Europe and has been 5 years at the company.

Brian helps LinkedIn’s largest and most strategic clients get the most value from LinkedIn with a particular focus on employer branding and talent solutions.

Brian's sessions:
Brian's sessions:
About speaker:

Delia Iliasa

Managing Partner @SanoPass

Delia Iliasa has over 20 years of experience, of which the last 11 are in the Healthcare and Wellbeing industry.

In recent years she has been the commercial Director of Medicover and Director of Operations at WorldClas, currently working as Managing Partner at SanoPass, the leader of the MedTech industry in Romania.

Delia's sessions:
Delia's sessions:
About speaker:

Diana Vasile

PhD, President of the Institute for Trauma Study and Treatment

Diana Lucia Vasile studied psychology and earned her PhD studying family traumas, resilience, and posttraumatic growth. She has been practicing trauma psychotherapy for more than 20 years with individual, couples and family who struggled with adversity.

She is a lecturer in psychology at University of Bucharest, an international speaker and trainer. She loves to teach and talk about people’s psychological potential and how trauma impacts it and transforms our identity and health. Diana's passion for human recovery and transformation generated a whole team of people united in an NGO: The Institute for Trauma Study and Treatment, a leading institution in trauma psychology and psychotherapy in Bucharest, Romania.

Diana is the co-founder and the president of this association, simply called ISTT. ISTT is dedicated to people who need information, support, assistance and psychotherapy to prevent, cope with and recover from adverse life situation. Her ability to connect theory to practice and to stimulate health through words made Diana Vasile one of the most valuable specialist in psychology and psychotherapy.

Diana's sessions:
The Power of Trauma and Healthy Relationships
We need people. We need positive and growth-stimulating experiences. We also need obstacles. But we do not need trauma. Trauma, not only as an external event, but as an internal experience. What can trauma and helplessness teach us about personal strengths and constructive relationships?
Diana's sessions:
The Power of Trauma and Healthy Relationships
We need people. We need positive and growth-stimulating experiences. We also need obstacles. But we do not need trauma. Trauma, not only as an external event, but as an internal experience. What can trauma and helplessness teach us about personal strengths and constructive relationships?
About speaker:

Duarte Ramos

VP of Global Talent Acquisition & Employer Branding

Duarte is the Global VP Talent Acquisition at Gympass. Since 2019 he led the growth of the Company from 700+ employees to 1300 today and oversees all aspects of Talent Acquisition: Recruiting, Executive Search, Employer Branding, Internal Mobility & Recruitment.
Duarte was also de VP of HR for Europe at Gympass between 2017 and 2021.

Duarte has over 20 years of experience in talent acquisition, HR, and Talent Management
previously worked for Walmart and Hays, always with International leadership positions.
Duarte has lived and worked in Spain, Portugal the U.K., Colombia, Mexico, Costa Rica, and in the United States.

Today, Duarte holds the global Talent Acquisition function for Gympass, along with an interim global responsibility for organizational development: Learning & Development, Performance Management, Culture and Belonging, and Talent Management.

Duarte brings specific knowledge and leadership in cross-cultural talent acquisition and HR management, international recruiting across Europe, Americas, and Asia, as well as a deep experience in building and accelerating at scale recruiting teams and operations, utilizing state of the art HR

Duarte's sessions:
Duarte's sessions:
About speaker:

Dumitrita Ghenciu

Employer Branding Strategist @Bosch Romania

My mission is to create a bridge between employers’ and candidates’ needs. 


It is an exciting journey, and I am happy to be among Employer Branding practitioners who set the benchmark for this industry in Romania. For me there is no unique solutions that fits all needs. Therefore, in my current role I build synergies and I create the best platforms for integrated campaigns addressed to our diverse target groups. 


Even if Bosch has a global EVP, we are constantly looking for local authentic, consistent, and outstanding messages. 


What is certain is the fact that this approach would not be possible without my extensive experience that focused across all growing industries in Romania during the past 8 years, together with a portfolio of more than 50 Employer Branding Projects ranging from Graduates Campaigns to defining and localizing EVPs.

Dumitrita's sessions:
The power of authentic messages and targeted communication in the new normal!
Case Study based on video campaign - Remarkable People of Bosch Romania
Dumitrita's sessions:
The power of authentic messages and targeted communication in the new normal!
Case Study based on video campaign - Remarkable People of Bosch Romania
About speaker:

Emily Forbes

Founder and CEO @Seenit.io

With a background in documentary and production, Emily founded Seenit with a mission to create a more open, human and inclusive world through the power of collaborative storytelling.

With the belief that everyone has a story worth telling, and an opinion worth contributing, she has built a platform to enable any organization to co-create User-Generated Video with their own employees, amplifying the voices of those most knowledgeable and passionate about a subject or situation.

Seenit today is working across the UK, Europe and US powering stories for customers such as Amazon, ING, Spotify and Novartis.

Emily's sessions:
Humanize your brand through Employee-Generated Video!
People trust people, especially people like them. This is why Employee-Generated Video is the most effective tool to humanise your brand and build trust with your internal and external audiences.
Emily's sessions:
Humanize your brand through Employee-Generated Video!
People trust people, especially people like them. This is why Employee-Generated Video is the most effective tool to humanise your brand and build trust with your internal and external audiences.
About speaker:

Estera Anghelescu

Recruiting & Employer Branding Director @Kaufland Romania and Moldova

Inspiring, mission driven Human Resources Leader, with over 15 years of experience driving organizational growth through innovative strategy, exceptional team leadership and meticulous project execution.


A best of both worlds – Human Resources and Marketing – with deep expertise in Human Resources Strategy and integrated execution of Employer Branding campaigns that engage audiences and deliver strong ROI.

Estera's sessions:
Estera's sessions:
About speaker:

Francisco López

Director of Talent Acquisition Europe & Global head of External Employer Branding

I consider myself as a creative person who loves his family, music, basketball and travelling. I am an experienced Human Resources professional with more than 8 years of experience focused on people, digital transformation, cultural change, talent acquisition, development, and recruitment, being specialized on digital, technological and marketing profiles.

I have created and managed teams from the scratch, having led from 3 to 6 people and being able to work with a wide range of companies, from startups to well-known multinational companies.

In addition to my professional work I am also an associate professor, collaborating with several higher education business schools & universities.
 

Francisco's sessions:
Francisco's sessions:
About speaker:

Jim Taylor

Managing Director of Ph.Digital @award-winning Employer Brand Agency Ph.Creative

Jim is the level-headed, focused MD of Ph.Digital - which, in turn, is its own division of Ph.Creative, an award-winning creative agency specializing in employer brand. Jim’s area of expertise is digital innovation in careers websites. That means he finds clever, inventive ways to enhance and refine site performance, driving improvements to candidate experience and usability, and creating sites that beautifully amplify the organization’s employer brand.

Jim’s been instrumental working on a number of Ph’s award-winning projects, creating careers websites for large clients like GVC, DAZN, King, Wehkamp, and Nationwide. And if he can’t get enough of a digi-fix in work, he’s also a member of BIMA (British Interactive Media Association), so he’s consistently focused on all things digital no matter where he is.

Jim’s story is one of stepping up to the plate. He’s been a Defender of Happiness at Ph.Creative for over 12 years, and is passionate about all aspects of agency life. He joined Ph as a front-end developer with a real thing for Umbraco CMS, and, with each new challenge he embraced, his career grew organically. He stepped up into the role of Head of Production, and then pushed himself even further, becoming Operations Director, and nabbing himself a well-deserved place on Ph’s Board. In his latest role as MD of Ph.Digital, he leads, inspires, and motivates our teams and partner organizations to bring their best, every day, cultivating a spirit of overcoming challenges and striving for outstanding results.

Jim’s homegrown, and he’s done it all. Down-to-earth and straight to the point, he’s an engaging, expert, and enthusiastic speaker, who sparks up a very real ambition in his listeners.

Jim's sessions:
Jim's sessions:
About speaker:

Jonathan Batty

Corporate Narrative & Strategy Leader @IBM

Jonathan is a corporate communications leader and storyteller at IBM.

As part of his current role, he leads communications for the Mayflower Autonomous Ship project.

Focused on the intersection of technology and society, Jonathan has built his career in the world’s fasting-moving markets - from Warsaw & Moscow where he was responsible for establishing IBM’s communications function in Central & Eastern Europe; to Nairobi where he introduced the world to IBM Research-Africa; to Beijing where he showcased IBM’s leadership in air pollution management.

He lives in London and spends his free time climbing walls and tightening his grip on two of the world’s most difficult languages.

Jonathan's sessions:
Mayflower - Case Study on Corporate Storytelling!
At the end of the day, we are all remembered as a story. As an organization, what stories can you tell to influence your reputation, how to tell them, and how to influence the storytellers?
Jonathan's sessions:
Mayflower - Case Study on Corporate Storytelling!
At the end of the day, we are all remembered as a story. As an organization, what stories can you tell to influence your reputation, how to tell them, and how to influence the storytellers?
About speaker:

Karina Borowiec

Employer Branding Coordinator @DNV

Karina drives Employer Branding activities for DNV’s Shared Services organization. With over 10-year experience within communication, she understands the power of using right words and storytelling in conveying the message. 

What started out as internal communication support, has over the years led her to Employer Branding Coordinator role at DNV, where she consequently works on creating engagement among employees and positioning the company as employer of choice. Karina strongly believes in the learning by doing philosophy, so you can expect some concrete examples to use and learn from. 

Having studied Scandinavian languages, she is a fan of everything connected with Scandinavia – starting from the language and ending with the culture. 

Karina's sessions:
EVP - what is it and why should you have one?
How to make sure you attract the right candidates and why should they choose you as an employer? Working with Employer Branding these are probably the questions you’ve asked yourself many times. And the answer lies within three words – Employer Value Proposition (EVP).
Karina's sessions:
EVP - what is it and why should you have one?
How to make sure you attract the right candidates and why should they choose you as an employer? Working with Employer Branding these are probably the questions you’ve asked yourself many times. And the answer lies within three words – Employer Value Proposition (EVP).
About speaker:

Kirstin Birner

Manager, Talent Operations EMEA @LEGO

Kirstin is working as Talent Manager and as part of her role she is handling recruitments across the EMEA region.

 

She has more than 10 years’ experience in talent acquisition and is specialized in recruiting tech/digital talent. At the LEGO Group, Kirstin is the Key Account Partner for Digital in EMEA and is driving bigger recruitment projects, trying to attract top talent to the company and helping to make the LEGO Group known as a top employer in the digital landscape. 


Kirstin is living in Munich and besides playing, she really enjoys being out in the nature and can’t wait to meet many friends and travel again post Covid.

Kirstin's sessions:
Small things that make a difference.
It's awesome to work for a big brand such as the LEGO Group, as many people instantly know what the company is doing and can relate to that. However, a strong company brand does not automatically result in a strong employer brand.
Kirstin's sessions:
Small things that make a difference.
It's awesome to work for a big brand such as the LEGO Group, as many people instantly know what the company is doing and can relate to that. However, a strong company brand does not automatically result in a strong employer brand.
About speaker:

Maria Dinu

Group Employer Branding Manager @Coca-Cola HBC
Coca-Cola HBC

Maria is a creative thinker who leads Employer Branding through storytelling at Coca-Cola HBC.  

As part of her current role, she works with a community of 20+ Employer Branding enthusiasts across 28 countries, to create content and experiences that show what life is like, working for one of the biggest bottlers of Coca-Cola.

 

Across 20 years, Maria built her career in HR with a focus on inspiring people to be their best selves – if that involves being happy at work, even better! Now, she works in “the happy place” at the intersection of HR, Marketing and Communications, engaging others to find and share those stories that make them love what they do.

She’s working virtually from Bucharest, juggling career, life with two kids and her side business of watercolor-illustrated coaching tools.

Maria's sessions:
Empowering Advocacy through Storytelling
How do you find and engage those employees who are proud of what they do and couldn’t resist sharing with their networks?
Maria's sessions:
Empowering Advocacy through Storytelling
How do you find and engage those employees who are proud of what they do and couldn’t resist sharing with their networks?
About speaker:

Maria Marcovici

Head of HR Communications @Continental

"She has been working in the field of employer branding since 2007, so we could say that she grew with it.?

At the beginning she was responsible for simple location HR Marketing activities, until she took over the coordination of these activities in all the Romanian locations in 2009.

In 2015 she participated in defining the global strategy of Employer Branding within Continental, and in 2019 to its upgrade.

Over the years, Maria was involved in various projects, such as: recruitment events, employer branding events aiming to position the company as a top employer in the field of technology, online and offline advertising campaigns, social media campaigns and engagement projects meant to involve colleagues from the technical departments in promoting the image of Continental as an employer.

On a personal level, Maria is the mother of 2 strong willed daughters who challlenge her creativity and ability to balance professional and personal life, especially during these homeoffice and online school times!”

Maria's sessions:
Maria's sessions:
About speaker:

Michiel Das

Founder @Employer Branding Lab

Michiel Das is the founder of Employer Branding Lab, the leading employer branding agency for Spain and Latin America launched in 2015 to help startups, SMEs and multinational companies to attract and motivate their employees. 

Prior to launching Employer Branding Lab, Michiel served as the Global Employer Branding Lead for SEAT (Volkswagen Group) back in 2012, where he worked on strategies to make sure the company was perceived as a top employer. 

Michiel loves to share several years of experience in Branding, Digital Marketing and Communications Management, and is an international speaker on Personal and Employer Branding strategies, and a professor at several business schools in Spain.

Michiel's sessions:
Michiel's sessions:
About speaker:

Nili Haikin

CEO & Founder @Vitamin P Agency

Nili Haikin an expert Employer Brand and Digital Manager, with vast experience in tech recruitment and talent sourcing via social media since 2010.  

Nili, CEO and Founder of Vitamin P Agency, a boutique global employer branding agency (including clients Johnson & Johnson, Kaltura, Parallel Wireless etc.) specializes in Employer Brand strategy, recruitment marketing and social network management since 2018.  Nili manages Israely facebook community since 2016 with over 2000 HR professionals.

A keynote speaker in Israel, Ukraine and Russia about employer branding and digital recruitment.

In 2019 Nili has completed an online certified course on Employer Branding consulting for Global Organizations at Universum from Stockholm.

Nili's sessions:
Nili's sessions:
About speaker:

Oana Iordachescu

Head of Tech/TA EU @Wayfair

Oana Iordachescu is a Senior Talent Acquisition Leader with over 10 years experience Talent Acquisition, Diversity & Inclusion and Talent Management. She has built her portfolio partnering with leaders across companies such as Booking.com (Amsterdam), Criteo (Paris) and currently Wayfair (Berlin) with the explicit goal to build and nurture inclusive workforces across tech. 

She is building proud teams pushing the envelope in TA innovation and focuses on programs that aim at creating access to equal opportunity and advocates for diversity and inclusion policies as a business and societal benefit. 

Oana's sessions:
Oana's sessions:
About speaker:

Ruxandra Ciocarlan

Senior Relationship Manager – Central and Eastern Europe @LinkedIn

Ruxandra is a Senior Relationship Manager for Central and Eastern Europe at LinkedIn. She helps organisations in 11 CEE countries scale how they recruit, market and sell with LinkedIn’s digital productivity solutions. 

Ruxandra’s background in Communications has helped her discover the power of data storytelling. She believes that telling stories with data can make professionals more successful and productive by enabling people to rally around a common vision.  

Originally from Romania, she moved to Dublin in 2019, where she spends a lot of time admiring Ireland's ruby sunrises and sunsets, and practising her foreign language skills with her friends from 5 different countries. 

Ruxandra's sessions:
Ruxandra's sessions:
About speaker:

Stelian Bogza

Commercial Director & Co-Founder @BenefitOnline

Stelian has over 17 years of experience in the business-to-business, marketing, communication and sales areas, both as an entrepreneur and in the financial-banking field.

Since 2014, together with Adrian Sârbu, he founds BenefitOnline.ro platform, the market leader of electronic employee benefits in Romania, with the widest range of extra-salary benefits, offering to the companies a complete flow for managing, reporting, and integrating into accountancy and payroll systems of all benefits chosen directly by their employees.

Stelian's sessions:
Stelian's sessions:
About speaker:

Tom Pattison

Senior Employer Brand Specialist @Checkout.com

For the past six years, I've been working with some of the world’s biggest brands to develop their employer brand and cultural strategies.

I'm now Checkout.com’s Employer Brand Specialist, supporting our mission to build the connected finance businesses deserve by helping attract, retain and empower the best talent for the business.

Tom's sessions:
Tom's sessions:
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