Augmented Reality in the future of ADAS
As ADAS and Navigation technologies evolve more and more, drivers must look at multiple screens to obtain the necessary information. This requires a high cognitive effort that may contribute to a driver's confusion and distraction.
Augmented Reality merges the physical and digital worlds by creating real time intelligent overlays onto a road/map. This augments the driver’s field of view enabling a safer, more intuitive, and more rewarding driving experience.
Senior Manager ADAS Augmented Reality