Adriana, is the VP of Product Management at 2Checkout, the leading all-in-one monetization platform. She has more than 14 years’ experience in Payments and eCommerce and has a deep understanding of technologies and global market dynamics. In her role, she is leading the product strategy and the teams responsible for Payments, eCommerce, Subscription billing and distribution channels solutions.
As background, she was instrumental in accelerating growth of the Romanian eCommerce and Payments Provider: ePayment to own more than 90% market share, sold to Naspers to become PayU. Also at Avangate she led the global product strategy building new products for high tech software and digital services industries; drove the M&A integration of the 2 platforms and positioning after the acquisition of 2Checkout (a horizontal payments provider).
She is passionate about enabling companies to sell their products and services worldwide and her expertise in Fintech covers areas such as cross border commerce, alternative payment methods, card-not-present transactions decline salvage strategies for recurring revenue clients and merchant services.
2Checkout has over 17,000 clients globally with an extensive portfolio of payment methods (over 45), a data driven revenue recovery tools engine for optimizing acquisition and retention, chargeback and antifraud tools and services.