Workshop: The laws of attraction in employer branding
30 - 31 January 2019
To be announced, Romania
https://myconnector.ro/virtual/workshop-the-laws-of-attraction-in-employer-branding72 To be announced email@example.com
Employer branding is an essential element in the organizational strategy, having a significant impact in hiring and retaining the right talent. In the current landscape where candidates are faced with numerous career options, building a strong employer brand is crucial for the business success on the long run.
In this workshop you will:
- Learn what insights are relevant for creating a strong employer brand and how to use them;
- Discover how employer reputation is built and what influences it;
- Get to know the owned and paid communication touchpoints you can access – from PR and influencers to social media and events;
- Work on specific case studies – an interactive exercise where you will have the opportunity to design a communication strategy.
Who should attend?
Experienced HR or Marketing professionals that work on talent attraction or employer branding initiatives: HR Representatives, Recruitment Specialists, Employer Branding Specialists.