Workshop: The laws of attraction in employer branding


30 - 31 January 2019, Bucharest Romania

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About

Employer branding is an essential element in the organizational strategy, having a significant impact in hiring and retaining the right talent. In the current landscape where candidates are faced with numerous career options, building a strong employer brand is crucial for the business success on the long run.

In this workshop you will:

  • Learn what insights are relevant for creating a strong employer brand and how to use them;
  • Discover how employer reputation is built and what influences it;
  • Get to know the owned and paid communication touchpoints you can access – from PR and influencers to social media and events; 
  • Work on specific case studies – an interactive exercise where you will have the opportunity to design a communication strategy.

Who should attend?
Experienced HR or Marketing professionals that work on talent attraction or employer branding initiatives: HR Representatives, Recruitment Specialists, Employer Branding Specialists. 
 

Venue

To be announced

To be announced
Bucharest Romania