2000+ apps are added to Google Play and the AppStore every day. It’s hard to succeed on these platforms in a fierce competition environment. Discovery is broken, editor’s featuring no longer brings in enough exposure. Popular app categories have their established leaders. Paid User Acquisition doesn’t sound viable unless you’re a big publisher with giant ad budgets.
In this presentation, Ostap reviews mobile app marketing metrics and mechanics to move the needle for acquisition, retention, and engagement.