You’ve been busy developing an application ecosystem that allowed your start-up to grow every year faster than most competitors. You get more customers, employees and users of your applications every year. You ended up spending more time keeping the systems working than developing new features. Other start-ups in your field develop more features with smaller teams. How do you make sure you keep the lead? I will present the strategy we took to break the vicious cycle of support and maintenance, make room for more cool new features and keep the lead in our field.