How can you accelerate the delivery of new, high-quality services? How can you be able to experiment and get feedback quickly from your customers? To get the most out of the agility afforded by serverless and containers, it is essential to build CI/CD pipelines that help teams iterate on code and quickly release features. In this talk, we demonstrate how developers can build effective CI/CD release workflows to manage their serverless or containerized deployments on AWS. We cover infrastructure-as-code (IaC) application models, such as AWS Serverless Application Model (AWS SAM) and new imperative IaC tools. We also demonstrate how to set up CI/CD release pipelines with AWS CodePipeline and AWS CodeBuild, and we show you how to automate safer deployments with AWS CodeDeploy.